Graphic Design
Marketing On Air 2024
Created on-air promotional materials for the “Marketing On Air” contest, including key visuals, motion graphics, and identity assets that highlighted the contest’s theme and enhanced audience engagement.
Year :
2024
Industry :
Event / Marketing Contest
Client :
MOA
Project Duration :
4 months
Problem :
Promoting a student marketing competition in today’s media landscape is challenging, as audiences are constantly exposed to academic, creative, and entertainment events across multiple platforms. Many campaigns for such contests struggle to differentiate themselves or communicate a strong identity, leading to limited awareness and participation.
The “Marketing On Air” contest required a distinctive and cohesive visual direction that not only captured the spirit of creativity and innovation in marketing but also inspired students to take part and express their ideas with confidence.
Solution :
To bring the concept of a nonstop race to life, I built the key visual around the idea of continuous movement — symbolizing each participant’s relentless pursuit of growth in their marketing journey. The design used flowing lines, dynamic gradients, and layered motion to represent the energy, creativity, and momentum that drive marketers forward.
This visual identity was extended across all formats — from on-air graphics and event posters to digital banners and social media — maintaining a consistent rhythm and sense of motion. The result was a cohesive and inspiring campaign that captured the essence of progress, perseverance, and passion within the Marketing On Air contest.
Challenge :
The main challenge was to craft a key visual aligned with the contest’s brand key — one that could vividly illustrate each participant’s personal growth throughout their marketing journey. The visual needed to resonate with diverse audiences, from aspiring students to experienced marketers, while maintaining conceptual depth and clarity.
Translating an abstract idea like “individual development in marketing” into a cohesive, emotionally engaging design required balancing symbolism with accessibility. Ensuring the concept remained consistent across different formats — from on-air graphics to social media posts — demanded careful attention to visual hierarchy and adaptability.
More Projects
Graphic Design
Marketing On Air 2024
Created on-air promotional materials for the “Marketing On Air” contest, including key visuals, motion graphics, and identity assets that highlighted the contest’s theme and enhanced audience engagement.
Year :
2024
Industry :
Event / Marketing Contest
Client :
MOA
Project Duration :
4 months
Problem :
Promoting a student marketing competition in today’s media landscape is challenging, as audiences are constantly exposed to academic, creative, and entertainment events across multiple platforms. Many campaigns for such contests struggle to differentiate themselves or communicate a strong identity, leading to limited awareness and participation.
The “Marketing On Air” contest required a distinctive and cohesive visual direction that not only captured the spirit of creativity and innovation in marketing but also inspired students to take part and express their ideas with confidence.
Solution :
To bring the concept of a nonstop race to life, I built the key visual around the idea of continuous movement — symbolizing each participant’s relentless pursuit of growth in their marketing journey. The design used flowing lines, dynamic gradients, and layered motion to represent the energy, creativity, and momentum that drive marketers forward.
This visual identity was extended across all formats — from on-air graphics and event posters to digital banners and social media — maintaining a consistent rhythm and sense of motion. The result was a cohesive and inspiring campaign that captured the essence of progress, perseverance, and passion within the Marketing On Air contest.
Challenge :
The main challenge was to craft a key visual aligned with the contest’s brand key — one that could vividly illustrate each participant’s personal growth throughout their marketing journey. The visual needed to resonate with diverse audiences, from aspiring students to experienced marketers, while maintaining conceptual depth and clarity.
Translating an abstract idea like “individual development in marketing” into a cohesive, emotionally engaging design required balancing symbolism with accessibility. Ensuring the concept remained consistent across different formats — from on-air graphics to social media posts — demanded careful attention to visual hierarchy and adaptability.
More Projects
Graphic Design
Marketing On Air 2024
Created on-air promotional materials for the “Marketing On Air” contest, including key visuals, motion graphics, and identity assets that highlighted the contest’s theme and enhanced audience engagement.
Year :
2024
Industry :
Event / Marketing Contest
Client :
MOA
Project Duration :
4 months
Problem :
Promoting a student marketing competition in today’s media landscape is challenging, as audiences are constantly exposed to academic, creative, and entertainment events across multiple platforms. Many campaigns for such contests struggle to differentiate themselves or communicate a strong identity, leading to limited awareness and participation.
The “Marketing On Air” contest required a distinctive and cohesive visual direction that not only captured the spirit of creativity and innovation in marketing but also inspired students to take part and express their ideas with confidence.
Solution :
To bring the concept of a nonstop race to life, I built the key visual around the idea of continuous movement — symbolizing each participant’s relentless pursuit of growth in their marketing journey. The design used flowing lines, dynamic gradients, and layered motion to represent the energy, creativity, and momentum that drive marketers forward.
This visual identity was extended across all formats — from on-air graphics and event posters to digital banners and social media — maintaining a consistent rhythm and sense of motion. The result was a cohesive and inspiring campaign that captured the essence of progress, perseverance, and passion within the Marketing On Air contest.
Challenge :
The main challenge was to craft a key visual aligned with the contest’s brand key — one that could vividly illustrate each participant’s personal growth throughout their marketing journey. The visual needed to resonate with diverse audiences, from aspiring students to experienced marketers, while maintaining conceptual depth and clarity.
Translating an abstract idea like “individual development in marketing” into a cohesive, emotionally engaging design required balancing symbolism with accessibility. Ensuring the concept remained consistent across different formats — from on-air graphics to social media posts — demanded careful attention to visual hierarchy and adaptability.