Branding
Lang Thang
A bold and youthful rebranding concept for Lang Thang, a startup travel agency, tailored for Gen Z concert-goers — combining dynamic visuals, vibrant gradients, and playful typography to capture the spirit of freedom, music, and spontaneous travel.
Year :
2025
Industry :
Travel Agency
Client :
Lang Thang
Problem :
As Gen Z travelers increasingly seek experiences over traditional tours, Lang Thang faced the challenge of redefining its identity to stay relevant. The brand’s original image lacked the energy and modern appeal needed to attract young audiences passionate about music, travel, and self-expression. To connect with this new generation, Lang Thang needed a refreshed visual identity and positioning that captured the excitement of concert travel and the freedom of spontaneous adventure.
Solution :
To solve this, the rebranding embraced the idea of a nonstop journey — capturing the excitement of chasing concerts and spontaneous adventures. The new identity features bold, kinetic visuals and vibrant color gradients that evoke movement and energy. Dynamic typography and modular design elements were developed to adapt seamlessly across digital and physical touchpoints, creating a unified yet flexible system. Together, these elements reflect Lang Thang’s transformation into a modern, youth-driven travel brand that celebrates freedom, rhythm, and discovery.
Challenge :
The main challenge was to create a visual identity that resonates with Gen Z’s bold and expressive lifestyle while staying authentic to Lang Thang’s adventurous spirit. The branding needed to balance the thrill of concerts and travel without feeling forced or overly commercial. Translating this energetic “on-the-road-to-the-music” concept into a cohesive design system — adaptable across digital, social, and experiential touchpoints — required capturing both motion and emotion in a clean, contemporary style.
More Projects
Branding
Lang Thang
A bold and youthful rebranding concept for Lang Thang, a startup travel agency, tailored for Gen Z concert-goers — combining dynamic visuals, vibrant gradients, and playful typography to capture the spirit of freedom, music, and spontaneous travel.
Year :
2025
Industry :
Travel Agency
Client :
Lang Thang
Problem :
As Gen Z travelers increasingly seek experiences over traditional tours, Lang Thang faced the challenge of redefining its identity to stay relevant. The brand’s original image lacked the energy and modern appeal needed to attract young audiences passionate about music, travel, and self-expression. To connect with this new generation, Lang Thang needed a refreshed visual identity and positioning that captured the excitement of concert travel and the freedom of spontaneous adventure.
Solution :
To solve this, the rebranding embraced the idea of a nonstop journey — capturing the excitement of chasing concerts and spontaneous adventures. The new identity features bold, kinetic visuals and vibrant color gradients that evoke movement and energy. Dynamic typography and modular design elements were developed to adapt seamlessly across digital and physical touchpoints, creating a unified yet flexible system. Together, these elements reflect Lang Thang’s transformation into a modern, youth-driven travel brand that celebrates freedom, rhythm, and discovery.
Challenge :
The main challenge was to create a visual identity that resonates with Gen Z’s bold and expressive lifestyle while staying authentic to Lang Thang’s adventurous spirit. The branding needed to balance the thrill of concerts and travel without feeling forced or overly commercial. Translating this energetic “on-the-road-to-the-music” concept into a cohesive design system — adaptable across digital, social, and experiential touchpoints — required capturing both motion and emotion in a clean, contemporary style.
More Projects
Branding
Lang Thang
A bold and youthful rebranding concept for Lang Thang, a startup travel agency, tailored for Gen Z concert-goers — combining dynamic visuals, vibrant gradients, and playful typography to capture the spirit of freedom, music, and spontaneous travel.
Year :
2025
Industry :
Travel Agency
Client :
Lang Thang
Problem :
As Gen Z travelers increasingly seek experiences over traditional tours, Lang Thang faced the challenge of redefining its identity to stay relevant. The brand’s original image lacked the energy and modern appeal needed to attract young audiences passionate about music, travel, and self-expression. To connect with this new generation, Lang Thang needed a refreshed visual identity and positioning that captured the excitement of concert travel and the freedom of spontaneous adventure.
Solution :
To solve this, the rebranding embraced the idea of a nonstop journey — capturing the excitement of chasing concerts and spontaneous adventures. The new identity features bold, kinetic visuals and vibrant color gradients that evoke movement and energy. Dynamic typography and modular design elements were developed to adapt seamlessly across digital and physical touchpoints, creating a unified yet flexible system. Together, these elements reflect Lang Thang’s transformation into a modern, youth-driven travel brand that celebrates freedom, rhythm, and discovery.
Challenge :
The main challenge was to create a visual identity that resonates with Gen Z’s bold and expressive lifestyle while staying authentic to Lang Thang’s adventurous spirit. The branding needed to balance the thrill of concerts and travel without feeling forced or overly commercial. Translating this energetic “on-the-road-to-the-music” concept into a cohesive design system — adaptable across digital, social, and experiential touchpoints — required capturing both motion and emotion in a clean, contemporary style.